I-HOUPU yinkampani eqhutshwa ubuchwepheshe egxile kakhulu ekuhlinzekeni ngezixazululo ezididiyelwe zemishini yamandla ahlanzekile. Phakathi neminyaka yokuqongelela, i-HOUPU iye yahlakulela isiko lebhizinisi elicebile kanye nomgomo oyisisekelo: "Ingqondo Ebanzi Nokuzinikela Komphakathi" Ngesikhathi esifanayo, ukuzibophezela kwethu okuhlala njalo "Ekusebenziseni amandla ngendlela efanele ukuthuthukisa indawo yabantu." Isungulwe ngoJanuwari 2005, i-HOUPU ekuqaleni ibigxile ekukhiqizeni imikhiqizo ewumongo njengezikhiqizo zegesi yemvelo kanye nezinhlelo zazo zokulawula i-elekthronikhi.
Selokhu yasungulwa, imboni yethu ibilokhu ithuthukisa imikhiqizo esezingeni lomhlaba ngokulandela umgomo wekhwalithi kuqala. Imikhiqizo yethu izuze idumela elihle kakhulu embonini kanye nokwethenjwa okubalulekile phakathi kwamakhasimende amasha namadala.